MARUTHI ROHIT AYYAGARI; PAVAN PUNUKOLLU; SREEHARSHA BURUGU; RAGHUVEER PRASAD YERNENI; SOWMYA GUDEKOTA; MIDHUN PUNUKOLLU. Developing AI-Driven Consumer Insights for Omni-Channel Retail Strategies: Leveraging Machine Learning and Advanced Analytics for Customer Journey Mapping, Behavior Prediction, and Experience Personalization. Edinburg Journal of Natural Language Processing and AI, Edinburg, USA, v. 9, p. 55–97, 2025. Disponível em: https://ejnlpai.org/index.php/publication/article/view/14.. Acesso em: 27 jan. 2026.